Reforest Mt. Kilimanjaro on Arbor Day

Written by Plant With Purpose on April 24, 2015 in Root 7



“The cultivation of trees is the cultivation of the good, the beautiful, and the ennobling in man, and for one, I wish to see it become universal.”
– J. Sterling Morton


On April 24, the United States honors the birthday of J. Sterling Morton through the holiday marked on our calendars as Arbor Day. Plant With Purpose plays witness to the noble character of humanity as reforestation efforts root all our international programs. Planting trees has become a way of life for farming families in Tanzania, particularly because of the tree planting competition.

Since the tree planting competition launched in Tanzania in 2012, Plant With Purpose has annually planted over a million trees around Mt. Kilimanjaro. Recent impact evaluations confirmed that partnering households have caught the vision for reforestation. In 2011, households planted an average of 39 trees a year. By 2014, this number increased to 413 trees. Personal properties have become saturated with trees, leading participant groups to reach out to schools and other institutions to plant on their land and educate these community members on the importance of trees. The competition led to a partnership with Mt. Kilimanjaro National Park where groups are beginning to reforest this iconic mountain.


In the shadow of Mt. Kilimanjaro, Mungubariko Tarimo’s farm is thriving with cabbage, corn, and trees!

Plant With Purpose partner Mungubariko Tarimo raised his family of four on the slopes of Mt. Kilimanjaro. “When you look at my farm today, I can tell you that it didn’t use to be like this. There were no trees here and no one in the community was in the habit of planting trees. We didn’t do anything to conserve the soil and it would wash away with the rain.”

Mungubariko continues, “We learned from Plant With Purpose the importance of planting trees … so we started the first tree nursery in this area.” More than 13,000 fruit and forest trees have been planted in his rural community of Masia Mamba. “There has been a great change in the climate here since we started planting trees. The snow on the mountain was almost gone before, but now it is starting to return and we know that if we continue planting trees it will be like before.”

J. Sterling Morton once said, “Arbor Day is not like other holidays. Each of those reposes on the past, while Arbor Day proposes for the future.” With future generations in mind, reforest Mt. Kilimanjaro today! One dollar plants one tree. Or join Root 7 where your monthly $7 donation will plant 7 trees across 7 countries.

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